In 2011 I took an opportunity to visit Nokia House in Espoo. I still remember looking out from the dining hall onto a semi-frozen lake with a few weather worn trees on an island.
In my mind that lake represents Finland and the attitude of its people. A nation which in its young(ish) history has successfully challenged larger foreign forces. Occupied by a Swedish monarchy till 1803 and then becoming a Russian domain, Finland gained its independence from Russia at the end of World War 2 after fighting for it since 1917 (an interesting history). The Finns are a strong and resilient people (Look up Simo Häyhä). Moving forward from this strife they have developed a culture with a standard of living which is amongst the highest in the world.
And this spirit is reflected in what still remains one of Finland’s most iconic brand – Nokia.