Accessibility and the digital arts
Accessibility is the science of developing technologies and interfaces in such a way that users with limited abilities (visual, auditory or control impairments) can use tools and …
Marketing
4
Articles
The ABC's of content marketing in India
Content marketing is amongst the most popular marketing strategies in the world today. Defined as any format of marketing which involves the creation, publishing and sharing of …
Digital agencies, why are we scared of performing?
Why do digital agencies offer complete resistance to ROI or performance based models of marketing? Instead why are agencies and Internet companies adopting ‘soft bullying’ methods …
Twitter - an effective marketing channel as told by the Mars Lander.
The NASA Mars Lander was a highly watched experiment, by the world’s scientific, space faring and geological community. The possibility of life on the Red Planet, and any fears of …