The stats behind Pinterest [infographic]

Another Infographic; this time from Wishpond, a team which provides a platform for social contests. As Pinterest continues to grow, more businesses are looking for an opportunity to share their users scrap-booking space. It seems to be a great platform for targeting women with children as 80% of the users of Pinterest are women and 50% have… Continue reading The stats behind Pinterest [infographic]

Digital agencies – why are we scared of performing?

Why do digital agencies offer complete resistance to ROI or performance based models of marketing? Instead why are agencies and Internet companies adopting 'soft bullying' methods to increase digital spends and increase revenue? There has been a recent glut of press releases and statements made about how marketers would be substantially increasing the spends in… Continue reading Digital agencies – why are we scared of performing?