Using IFTTT to automate the web

Wouldn’t it be handy if images you take on your iPhone were saved to your Dropbox folders? Or if starred emails in Gmail automatically got sent to your Evernote notebook? Or even if you receive a SMS if it is going to rain?

What I was reading today

The news of the mega merger of Advertising holding companies Omnicom and Publicis have raised a lot of eyebrows and even some hackles in the advertising world. While the repercussions of the formation of this Godzilla may take some time to appear, the ad world has made quite a few comments about it. Like everyone else this is all I was reading about the last couple of days.

The best social networks you don’t know about

Facebook, Twitter and LinkedIn are the defacto names which come to mind when anyone thinks of social networks or social media. These 400 pound gorrilas of the social networks have embodied what social means to the web. They have large audiences who are uploading millions of photographs and even more status messages and stories. But within this reality, an interesting phenomenon has been occuring over the last few years. People have been moving away from these platforms, to more specialised networks which meet their particular needs. None of these networks have as much traffic or volume as the big three, but it probably helps increase the signal to noise ratio. Find out more about some of these networks after the jump.

What I was reading today

In what was an unintended coincidence the pieces I was reading today all seemed be about a different reality behind a visible one.

What I am reading today

Finally, a good use for QR codes

QR Codes. Most consumers hate them. Most marketers love them (and think consumers love them too). This often misused little graphic usually found on magazine ads and 20 foot high billboards (not kidding) is usually only used for sharing links. But technically speaking – a QR code is capable of linking to a lot of pertinent information and not just a Facebook page. Mercedes Benz is using this capability to redeem the QR code.

Google can ‘Keep’ it

Google launched Google Keep yesterday, Competing with Evernote in a market which Evernote has defined. I won’t be using it, ever. Not even trying it… Why? Because of Google Reader. My sentiments are the same as that of Om Malik

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