This site is written and produced by Akhilesh Sabharwal.

A digital thinker and technology evangelist whose varied interests include technology, design and human-computer interaction, advertising & marketing and history. An avid foodie he can be found cooking up a storm most weekends.

This site is a collection of my own writing and a carefully curated collection of information and bits gathered from elsewhere. My writings consist of my opinions, experiences and research. You will find some topics on the notebook a little off the beaten track.

Professionally, I am a digital thinker and marketer who has worked with leading digital agencies in India. To see more about my day job, connect with me on LinkedIn.

I am happy to be contacted with post ideas, request for posts, and if you would like to reuse my work.

All opinions and views presented on this site are mine alone.

Content on the site is provided under license. Which license? A license of common sense. Feel free to use content from this site, but do link back. Don’t copy excessively. Fair use has some limits. If you would like to use content from this site in a commercial product, please do contact me at