The stats behind Pinterest [infographic]

Another Infographic; this time from Wishpond, a team which provides a platform for social contests. As Pinterest continues to grow, more businesses are looking for an opportunity to share their users scrap-booking space. It seems to be a great platform for targeting women with children as 80% of the users of Pinterest are women and 50% have… Continue reading The stats behind Pinterest [infographic]

Digital agencies – why are we scared of performing?

Why do digital agencies offer complete resistance to ROI or performance based models of marketing? Instead why are agencies and Internet companies adopting 'soft bullying' methods to increase digital spends and increase revenue? There has been a recent glut of press releases and statements made about how marketers would be substantially increasing the spends in… Continue reading Digital agencies – why are we scared of performing?

@Twitter – an effective marketing channel – as told by the Mars Lander.

The NASA Mars Lander was a highly watched experiment, by the world's scientific, space faring and geological community. The possibility of life on the Red Planet, and any fears of attacks from Martians, due to constant jibes by Bugs Bunny have to be inspected! (And kids if you don't know what I'm talking about here,… Continue reading @Twitter – an effective marketing channel – as told by the Mars Lander.