Accessibility is the science of developing technologies and interfaces in such a way that users with limited abilities (visual, auditory or control impairments) can use tools and channels to achieve parity with those whose abilities are not. Web pages separate text from the interface and the design, so that screen readers can read out text… Continue reading Accessibility and the digital arts
If ever there was a doubt that McDonalds was bad for you, here is their new mascot - Happy (apparently based on a Happy Meal Box) The stuff of Nightmares, between this and the clown... I think I'm giving up McD's.
Content marketing is amongst the most popular marketing strategies in the world today. Defined as any format of marketing which involves the creation, publishing and sharing of content with a view to acquire customers. Content marketing as a principle is not new. In as early as 1895 John Deere launched a magazine titled The Furrow… Continue reading The ABC’s of content marketing in India
The news of the mega merger of Advertising holding companies Omnicom and Publicis have raised a lot of eyebrows and even some hackles in the advertising world. While the repercussions of the formation of this Godzilla may take some time to appear, the ad world has made quite a few comments about it. Like everyone… Continue reading What I was reading today
Another Infographic; this time from Wishpond, a team which provides a platform for social contests. As Pinterest continues to grow, more businesses are looking for an opportunity to share their users scrap-booking space. It seems to be a great platform for targeting women with children as 80% of the users of Pinterest are women and 50% have… Continue reading The stats behind Pinterest [infographic]
Brilliant Super bowl insert by Ram Trucks. This is what ads are about. http://www.youtube.com/watch?v=AMpZ0TGjbWE Full voice over text below And on the eighth day, God looked down on his planned paradise and said, "I need a caretaker." So God made a farmer. God said, "I need somebody willing to get up before dawn, milk cows,… Continue reading God made a farmer
Why do digital agencies offer complete resistance to ROI or performance based models of marketing? Instead why are agencies and Internet companies adopting 'soft bullying' methods to increase digital spends and increase revenue? There has been a recent glut of press releases and statements made about how marketers would be substantially increasing the spends in… Continue reading Digital agencies – why are we scared of performing?
The NASA Mars Lander was a highly watched experiment, by the world's scientific, space faring and geological community. The possibility of life on the Red Planet, and any fears of attacks from Martians, due to constant jibes by Bugs Bunny have to be inspected! (And kids if you don't know what I'm talking about here,… Continue reading @Twitter – an effective marketing channel – as told by the Mars Lander.