Link : Nokia’s ‘Here Maps’ is a buggy eyesore
The Nokia Here app on iOS is reminiscent of the Nokia maps I used on my N95. Not as polished as the current maps app on the Lumia or Symbian Belle devices.
The map data however is much better (for India anyway) than that of the iOS 6 Maps app, so that is a small plus.
Apple’s iOS 6 Maps app has received so many complaints and been the butt of so many jokes that you’d think Nokia could capitalize on Cupertino’s fail by releasing a stunning maps app to dominate the iOS space. No such luck. Nokia’s Here Maps is a mess.
The history of a religion traces the history of a people. Religion and belief form around the existing conditions in a peoples life.
The word Hindu and the religion know as Hinduism is not new. The faith or belief system is older than even the name given to it by the migrators, traders and even invaders coming from central Europe. The people of the Indus (Sindhu river) Valley Civilisation were called the Sindhoo people (from Sindhustan as early as the time of the Persian invasions if not earlier.It was the Portuguese & other European traders (later conquerors) that used the term Hindoo or Hindoostani to describe the people of the continent. Christian missionaries however identified the people with the religion, giving birth to the term – Hinduism.
Lost in translation
A short while ago a popular YouTube video showed how Google Translate allowed a couple of girls to call an Indian restaurant, order in hindi, and get the correct order absolutely as required.
I decided to play that game a little further and took a sentence in english and translated it across multiple languages using Google translate. Translations were done in a chain with the last translation back to english. Taking a hint from Google’s video, I decided to continue in the same vein and order the same menu.
[TBS_BLOCKQUOTE source=”Original English”] Hello, I want to order food to my home. I want two basmati rice, Two fish curry, very hot and spicy, three of the potato samosas. [/TBS_BLOCKQUOTE]
I first translated it to Hindi, and then immediately translated it back to English for the following results:
[TBS_BLOCKQUOTE source=”English to Hindi Translation”] नमस्ते, मैं अपने घर के लिए भोजन का ऑर्डर देना चाहता हूँ. मैं दो बासमती चावल, दो मछली करी, बहुत गर्म और मसालेदार आलू के समोसे की तीन चाहते. [/TBS_BLOCKQUOTE]
[TBS_BLOCKQUOTE source=”Hindi to English Translation”] Hi, I want to order food for your home. I basmati rice, the fish curry, very hot and spicy potato samosas to three. [/TBS_BLOCKQUOTE]
So the reverse translation broke the chain almost immediately, however I decided to continue with my experiment. I chose to do a few jumps, choosing every second language on the list from the beginning and ending with english as the final translation.
[TBS_BLOCKQUOTE source=”Hindi to Afrikaans”] Hi, ek wil om kos te koop vir jou huis. Ek basmatirys, die vis kerrie, baie warm en geurige aartappel samoesas tot drie. [/TBS_BLOCKQUOTE]
[TBS_BLOCKQUOTE source=”Afrikaans to Armenian”] Hi, Ես ցանկանում եմ գնել սնունդ ձեր տանը: Ես basmati բրինձ, ձուկ Curry, տաք եւ կծու կարտոֆիլի samosas երեք. [/TBS_BLOCKQUOTE]
[TBS_BLOCKQUOTE source=”Armenian to Basque”] Hi, etxean janaria erosi nahi dut. I basmatia arroza, arraina Curry, patata beroa eta pikantea samosas hiru. [/TBS_BLOCKQUOTE]
[TBS_BLOCKQUOTE source=”Basque to Bengali”] হাই, আমি বাড়ীতে খাদ্য কিনতে চাই. আমি basmati ভাত, মাছ কারি পাউডার, গরম মসলা ও আলু samosas তিনটি. [/TBS_BLOCKQUOTE]
[TBS_BLOCKQUOTE source=”Bengali to Catalan”] Hola, vull comprar aliments a la llar. L’arròs basmati, curri en pols de peix, la papa calenta i picant samoses tres. [/TBS_BLOCKQUOTE]
[TBS_BLOCKQUOTE source=”Catalan to Chinese”] 嗨，我在家裡買食物。香米，魚咖哩粉，辛辣的土豆咖哩角三。 [/TBS_BLOCKQUOTE]
[TBS_BLOCKQUOTE source=”Chinese to Czech”] Dobrý den, koupím jídlo doma. Rýže, ryby kari, pikantní bramborové kari tři. [/TBS_BLOCKQUOTE]
[TBS_BLOCKQUOTE source=”Czech to Dutch”] Hallo, Ik koop eten thuis. Rijst, vis curry, pittige aardappel curry drie. [/TBS_BLOCKQUOTE]
[TBS_BLOCKQUOTE source=”Dutch to English”] Hello, I buy food at home. Rice, fish curry, spicy potato curry three. [/TBS_BLOCKQUOTE]
So, even though key parts of the menu translated through (the rice and the fish curry) all context around it was lost. Not that I was expecting it to last, it is not fair to expect such clarity from machine translation, but it was fun to do.
Fourteen Fictional Foods You Can’t Have
From Wired – Fourteen Fictional Foods you can’t have, I really really want the Popplers – gladly substituted with popcorn chicken from Buddy Broaster…
You can pick ‘em, you can lick ‘em, you can chew ‘em, you can stick ‘em. If you promise not to sue us, you can shove one up your nose!”— Futurama
Wired.com (24/05/2014: Original link has been removed)
Mealtime for the dogs is sometimes problematic. So while my 1-year-old Labrador, Butch, mournfully looks at a filled bowl, the cause of the trouble, my 3-year-old Spaniel, Leo, is sitting in the background, refusing to eat.
A day without my laptop
A few weeks ago, I went to work without my Macbook’s power adapter. To make matters worse, I used my macbook on the 1.5 hour commute… Net result, I only had a 2 hours battery life for a 9 hour day.
Luckily for me – I had my iPhone (Lucky is incorrect, I always carry it). I had never considered my iPhone to be as business capable as previously owned Windows Mobile & Nokia phones, but it disproved that in a hurry.
I did have my email configured on the phone so that was not a worry. What really helped me out that day was Quickoffice, an app I had installed on my phone for over 2 months, but never had an opportunity to use.
I moved all the relevant files (2 documents and a ppt) I needed for the day, to the phone, crossed my fingers and watched my Macbook save memory state and shut off.
As far as email goes, I had no issues. The iPhone had been quite impressive handling emails since I started using it. What I did need to do was configure quickOffice to edit my attachments. This was a circuitous route that involved sending the attachment to a specific email address and then re-downloading it in Quickoffice.
I realized that day that the biggest problem with the iPhone is – that apps cannot access the file system. A very misguided sense of security.
Anyway, Quickoffice does allow quite usable editing tools, considering it is a mobile application, allowing me to finish 2 documents, and read up another couple from mail.
At the end of the day – I had to charge my iPhone in the middle of the day – the iPhone helped me retain my productivity (granted it had been a slower than average day :p).
It is obviously becoming apparent that devices like iPhones, Windows Mobile sets, and other smart(er)phones have the ability to take over from a computer for day to day tasks.
The next step should be a universal docking station, where any smartphone can be plugged in, and provide a keyboard and a large screen monitor – I am looking forward to it.
Microsoft Bizspark – helping Startups
The Microsoft Bizspark programme has been started to help startups beat the cost of software licencing and setup their production infrastructure.
The programme provides qualifying startups with a 3 year MSDN subscription with access to production level licenses. The Licences available in the programme include Operating Systems, Server Operating Systems & Servers as well as Development Environments.
The Bizspark programme also includes two support incidents per year. Additionally the site also provides a showcase to startups, helping you provide visibility to Investors, clients & partners.
The biggest cost to a startup would be the software licences and often times Startups are forced to use pirated licences to offset costs. This programme obviously defrays the cost and prevents the use of pirated software.
The qualifiers to the programme are simple –
- The Startup must be a developer, developing software and new technologies to form the basis of its core business offering.
- Those developing for cloud computing efforts, also have a production grade licence to provide the services online.
- The startup should be less than 3 years founded, and have less than a $1 million in annual revenue
- The startup should be privately funded
- The programme has an enrollment fee of $100, which has to be paid when you exit the programme.
The programmes qualifiers have to be updated every year. Startups not in the business of development, eg: providing creative development services, outsourcing services, and infrastructure services (hosting) are not eligible for the programme.
Startups that meet the eligibility criteria, can signup here.
Digital agencies – why are we scared of performing?
Why do digital agencies offer complete resistance to ROI or performance based models of marketing? Instead why are agencies and Internet companies adopting ‘soft bullying’ methods to increase digital spends and increase revenue?
There has been a recent glut of press releases and statements made about how marketers would be substantially increasing the spends in their marketing budgets for the digital medium.
Forester recently released a report which said said that marketer spend on Interactive is expected to grow to $55 billion by 2014. Impressive analysis and seemed quite logical, What no published story about the report mentioned, was that possibly TV would possibly grow to.
Along with this report there was a commentary started in the digital marketing space in India – with experts suggesting that the digital spends would increase from 1-2 % to 10% and beyond. The major problem with this type of posturing is that the agencies and Industry bodies are speaking independently, and not with the client views in mind. Within this same report (Source: afaqs.com) FMCG marketers have raised their concerns with the digital medium primarily being one of reach and internet access, and that is one reason with which even I am apt to agree with – despite no amount of soapbox speeches from the IAMAI – when the country classifies 256kbps as broadband, I am concerned.
The aforementioned Forester report was actually considering the US Market, and it is that market which a lot of digital agencies draw a comparison to when making these requests for increasing budgets. Digital ad spends are higher in the US and UK, but so are campaign delivery channels and vectors. Digital is not limited to the Web and the mobile, and in-fact is drawing more budgets because it has integrated with traditional methods of advertising. Another critical aspect is that the cast majority of consumers overseas do live their lives digitally, this is still not true of us in India.
But coming back to Performance based models of marketing – these same US and UK markets with the 10 – 15% spends on digital have adopted performance based models for digital and from their are rolling it to their other channels.
Digital agencies and publishers though fight a ROI principle and want to avoid talking about it (In two years in this industry I have worked on only 1 ROI based campaign, 2 others I could not do do to a lack of publisher clarity) A publisher, will not even provide you with clear traffic numbers and delivery rate on properties, so that even if as an agency you are taking the entire delivery risk, you are not able to perform. Surprisingly enough CPC based publishers are amongst the worst here, the numbers they provide you are on such a wide scale, that the pure maths that is a CPC campaign becomes a quadratic equation that you probably need Wolfram alpha to solve.
So why is there this great aversion to numbers, why don’t we as marketers put out the correct facts – with the necessary caveats – rather than running campaigns on best effort basis.
The Internet’s best feature is that it is quantifiable – Is that what we marketers are scared of?
Full disclosure: I work in the digital advertising industry, with a digital agency. At the same time I would like some practices within this industry to change – for the better.
iPhone 3.0 Update – we have copy and paste
Copy and paste added to iPhone 3.0
Wishlist for iPhone 3.0
Ok so a lot of wishlists have been floating around for the iPhone firmware update – this one is mine
- Copy and Paste – I want copy and paste on my iPhone globally. Which would mean that I can copy from Safari, and paste into email, or into and SMS. I hope this basic ability might even appear before 3.0
- SMS Forwarding – Ok so if you enable copy and past – I dont have much issues not having this, but come-on guys, sometimes a funny SMS just has to be forwarded.
- Tethering – AT&T had issues with tethering, does that mean that all providers globally would, Although I can understand one logical reason – my Vodafone data rates with iPhone are half of the data rates that are applicable normally, so carriers may have a genuine fear of being chocked.
The 3.0 firmware being previewed on the 17th may not be released thereabouts and there might actually be a couple of months (maybe even wait till june for the hardware refresh) before we see it.
But as one iPhone owner who does not want to Jailbreak – I’m waiting quite anxiously.