Finally, a good use for QR codes#Technology
QR Codes. Most consumers hate them. Most marketers love them (and think consumers love them too). This often misused little graphic usually found on magazine ads and 20 foot high billboards (not kidding) is usually only used for sharing links. But technically speaking – a QR code is capable of linking to a lot of pertinent information and not just a Facebook page. Mercedes Benz is using this capability to redeem the QR code.
Mercedes Benz are placing QR codes in prominent locations on their vehicles so that emergency crews are just a phone scan away from the rescue sheets and schematics that show where to cut a wrecked vehicle to remove accident victims.
Image: Mercedes-Benz / Diamler
Without such immediate knowledge, rescuers may have to wait for a positive identification on the model or else risk cutting electrical wires and fuel lines.
The car manufacturer is not patenting this method in the hope that all car manufacturers will embrace this technology and method.
When every second counts: with a small yet effective innovation, Mercedes-Benz wants to make the rescue of accident victims safer and swifter. In future a QR code, which can be read by smartphones and tablets, placed on Mercedes-Benz cars, will provide a rescue map for every vehicle type, which can be shown on the device’s display. This chart contains all the information necessary to rescue any injured occupants speedily.
Full Mercedes press release here : media.diamler.com
How getting locked out of Gmail made me kick the Google habit#Technology
I learned a hard lesson last week. A lesson which began with me getting locked out of my Gmail.
Google can ‘Keep’ it#Technology
Google launched Google Keep yesterday, Competing with Evernote in a market which Evernote has defined. I won’t be using it, ever. Not even trying it… Why? Because of Google Reader. My sentiments are the same as that of Om Malik
Tech Tip : Password revealer in Internet Explorer 10#Design #Technology
Microsoft released Internet Explorer 10 to users of Windows 7 in the last couple of weeks. A new feature in the browser makes it very easy to check your password for correctness before clicking the login buttons. When you start typing in the password field, a small icon (looking like an upside down u on top of a dot) appears on the right end of the password field. Clicking on the icon, reveals your password for you to check it. The password only appears while the mouse key is held down.
If you click out of the password field a couple of times, the icon does not appear any more. I don’t know if the last bit is a bug or a feature, but my opinion is that it is a nod to security.
XKCD on Apps#Technology
<figcaption class="wp-caption-text">If I click ‘no’, I’ve probably given up on everything, so don’t bother taking me to the page I was trying to go to. Just drop me on the homepage. Thanks.</figcaption></figure>
In defence of Comic Sans#Design
A brilliant monologue by Michael Stevens of VSauce on the redeeming virtues of Comic Sans, that oft maligned fonts. Not just does he defend the use of Comic Sans brilliantly, but he also provides some ideas on the etymology of fonts and typefaces.
PS: Even the geniuses at CERN use Comic Sans.
Japan’s shrinking buildings#Life!
In Japan, in a bid to demolish old skyscrapers in densely built spaces, a company has adopted using a jack system to lower the building floor by floor. And it does not involve explosives or a wrecking ball.
Dyaus and Prithvi – Sky and Earth#Exploring-Hinduism
Most classic religions promote the principle of the first parents. These first progenitors usually have a responsibility for the birth of the second generation of gods, who essentially form the pantheons. Ironically, these first gods are then relegated to a forgotten chapter of history. This particular phenomenon is also visible in the Hindu scriptures, with Dyauṣ and Pṛthivī, Father Sky, & Mother Earth.
The stats behind Pinterest [infographic]#Advertising and Marketing #Technology
Another Infographic; this time from Wishpond, a team which provides a platform for social contests.
As Pinterest continues to grow, more businesses are looking for an opportunity to share their users scrap-booking space. It seems to be a great platform for targeting women with children as 80% of the users of Pinterest are women and 50% have children.
Apparently people also prefer associations with brands more on Pinterest, with 43% versus 24% of Facebook.
Your password is obsolete [infographic]#Technology
Staying safe online is becoming more and more difficult as hackers and online criminals become more sophisticated, so how is the average Internet user supposed to stay safe?
This infographic from BackgroundCheck.org has some helpful suggestions. As always a good dose of common sense is the best place to start.