NTT DoCoMo & Tata Teleservices – See what the promise of 3G brings

So the deal was  closed yesterday as most people would know Рunless you crawled under a rock РNTT DoCoMo has bought into a 26% stake in Tata Teleservices (The Indicom people). Rs 13,070 crore investment.

So what do I read in it –

  1. Recession – it is a subjective term, this is a time for the long term investors to come forward
  2. Indian Mobile Industry and Market – Still extremely nascent, There is a lot of potential in the form of VAS and even basic communication and data services.
  3. 3G – 3G services will quite possibly be of a world class if not better grade than the rest of the world, with some of the worlds most ablest providers in the market coming in…
  4. Some of the best technology phones – NTT DoCoMo pioneered live streaming television on mobile, but they also have phone which can alieviate the need to run around on trips with computers…
  5. NTT DoCoMo and Tata – CDMA brilliance – This might finally be a reason to switch to the Tata provided service – once number portability kicks in… In my opinion – if NTT brings in its technical knowhow, which I believe is quite likely
  6. Internet – And this one is wishful thinking but I can hope for it – NTT DoCoMo is providing FiBo (Fiber Optic) internet in Japan and with speeds up to 16 Mbps and unlimited… drool..

Parallels 4.0 for Mac released on tuesday

With this release my need to run a seperate windows laptop has come to an absolute end.

Parallels allows me to run my last remaining XP licence in Leopard and use the 3 or 4 Windows products i cannot get replacements for, and I have to use, Access, Live writer and Neverwinter Nights 2 (It runs beautifully).    So while parallels is running NWN keeps dyeing post the movie.. Ian, Frank, sorry guys no D3D support as yet.

Improvements include speed boosts, (havent tried these yet), An intelligent Hypervisor Load balancer and a virtualisation engine that consumes 15-30 percent less resources. (I have noticed previously too, running a virtual machine on osx is less stressfull than on my Mac)

I can play games as DX9, Pixel Shader 2.0 and OpenGL 2 are now properly supported (hopefully)

Coherence is also cleaner, with the items in the windows tasjbar, moving to the Mac menubar.

The best feature in my opinion though is the Safe mode, a Kind of Sand box if you will. Everything runs exactly as normal, except at the end of the VM session you get an option to save the changes to the VM or not….

I guess I will be downloading the trial tonight and trying it out… The Migration to the Mac is hopefully complete.

@Twitter – an effective marketing channel – as told by the Mars Lander.

The NASA Mars Lander was a highly watched experiment, by the world’s scientific, space faring and geological community. The possibility of life on the Red Planet, and any fears of attacks from Martians, due to constant jibes by Bugs Bunny have to be inspected! (And kids if you don’t know what I’m talking about here, you need to watch some Looney Tunes – the Original ones )

It is another fact of this whole operation that the digital marketing community should also look at this project, as a correct way of how to propel a subscription based model of providing information.

Ok let me give some details, Phoenix – the Mars Lander – created a Twitter profile and was twittering away through all of the 5 months of its mission, till its demise on the 10th of November. Ok so it wasn’t twittering itself, the Mission crew created the profile, but the point is that it was a simple way to bring the mission to the people and to add some relevance & mass appeal to what may be a defunct agency.

So what were the statistics – Over 5 Months, 39,032 Unique Subscribers (Twitter calls them followers) who received 605 updates. That a willing receipt of 4 messages a day on avg. WOW!!

What marketer, traditional or digital should ignore a channel where you can get a willing subscriber base that is willing to receive this much communication.

Not that this is an isolated example, in the recent US presidential elections, The Obama faction (sorry my quirk, I like to call all political parties everywhere – factions) also made relevant use off Twitter, giving campaign updates and sending campaign messaging.

CNN also uses twitter to publish live news with a link to the story

So, how should you use twitter.

Well the very first thing is to establish, can your brand and product utilize the short message system that is twitter and its clones. The next step Рand this is the toughie Рis to generate the content. You cannot pollute the  content stream with generic branding messages, the messaging has to be crisp, concise and relevant. After all by subscribing to you, people are giving you their mind-space.

As an aside to this story… The Mars Lander also wrote a final guest blog on Gizmodo. There was a constant series of guest posts on Gizmodo, while the mission was on.

Oh and by the way if you thought the twitter feed  was dreamt up by a top dollar Media agency, think again, this was all the brain child of one Veronica McGregor at the NASA Jet Propulsion Lab. I guess we can all learn from her.